Live • Dream • Sacrifice • Commit • Achieve
BATL – (Be About That Life) is a clothing brand that focuses on MINDSET. As humans, we all have those days when we wake up in the morning and our mind begins to process our daily activities scheduled for the day. Whether you’re a student, athlete, business professional, or just fulfilling your passion, we want BATL to be there every step of the way to ensure you reach your potential.
We understand the struggles in life and often times a small gesture or daily reminder can help you get through the day. BATL is not just a phrase, it’s a mindset. We invite you to take part in this journey and display BATL proudly.
What life are you about? Be About That Life.
THE BATL MINDSET
LIVE
Wake up with purpose. Every morning is a new chance to be intentional about the life you choose to live.
DREAM
Set your vision. Dream beyond your current limits and build the roadmap that brings that vision to life.
SACRIFICE
Give what it takes. Nothing worth having comes without a cost. Trade comfort for growth and excuses for results.
COMMIT
Show up every day. Motivation fades, but commitment is what separates those who finish from those who quit.
ACHIEVE
Reach your potential. When you live with intention, dream big, sacrifice daily, and stay committed — achievement follows.
BUILT FOR EVERYONE
THE STUDENT
Between classes, late nights, and the pressure to succeed — BATL is your daily reminder to stay locked in and never lose sight of why you started.
THE ATHLETE
Competing at your highest level demands mental strength just as much as physical. BATL is the mindset you carry onto every court, track, and field.
THE PROFESSIONAL
Building something great takes relentless dedication. Wear BATL as a daily reminder that the goals you’re chasing are worth every sacrifice.